MediaFace

Pro Online Video is Increasing

noreply@blogger.com (Lisa) — Thu, 04 Mar 2010 18:21:00 +0000

Here's the news release:

SEASIDE, Calif., Feb. 24 /PRNewswire/ -- Professionally produced, hosted or syndicated online media and entertainment video views increased by 18% in 2009 to 49.1 billion, according to a report published by AccuStream Research.

The report, Pro Online Video: View Analytics and Category Share provides rigorous analytical explanation and detailed graphical illustrations of historical and market growth forecasts to 2014 based on extensive AccuStream data sets spanning 1998 – 2009, compiled and sorted by month, site, brand, event, affiliate partners, channels and aggregation services.

Internet brands (counting online entertainment destinations owned and operated by major media companies such as Comcast, CBS, Fox Broadcasting, NBC, ABC that include Fancast.com, Hulu.com and TV.com) captured 52.1% of total professional video views in 2009.

Cable and television cross-platform brands captured a 33% share, while broadcast networks (ABC, CBS, NBC and CW) captured a 10.3% share, a figure which incorporates serialized episodic program views. Broadcast affiliates, magazines and newspapers combined for a 4.5% share.

The major broadcast networks enjoyed the highest viewer conversion rates, with 5.9 views per unique user per site per month, followed by Internet brands at 5.1; cable TV networks and premium channels generated a 4.9 view comparable.

Television video views increased category share by 85.7% to 13% of total video views across all categories (compared to 7% in 2008), driven principally by episodic programming on brand operated, co-owned or affiliated sites. Episodic views increased by 134% in 2009.

Television and entertainment (including Kids programming) combined for a 51.2% share of total views, with content aggregation services at 14.3% (including AOL, MSN, Comcast, Blinkx, Real Networks and CNET).

News and information video captured a 14% share, while sports, music and movies generated 20.4% of the annual figure.

"The growth stimulus of syndication and affiliation acting on professionally branded and owned content has clearly been a beneficial one, specifically for rights holders," commented research director Paul A. Palumbo.

"However, maintaining growth and viewing share will require rights holders make a concerted commitment to increasing library size, functionality and accessibility, particularly in the Entertainment and Kids categories."

AccuStream Research (http://www.accustreamresearch.com) is a publishing, research and consulting firm specializing in online audio, video, CDN, advertising, subscription and video CMS platforms.

News.. News.. News.. coming soon!

noreply@blogger.com (Lisa) — Wed, 03 Feb 2010 17:28:00 +0000

Ladies Choice AutoCare - Lady Diva Commercial

noreply@blogger.com (Lisa) — Mon, 25 Jan 2010 16:59:00 +0000

We're excited to show you our latest video. The creative concept by kitestring marketing + design, produced and directed by MediaFace. It will appear on the Hamilton area Rogers TV listings (channel 5 for most).

For more information on Ladies Choice AutoCare- and the Driving Divas go to ladieschoiceautocare.com

Cheers,

Lisa

Nice Video Ontario's Pan Am Bid

noreply@blogger.com (Lisa) — Fri, 06 Nov 2009 22:03:00 +0000

Thestar.com - VideoZone - Toronto's Pan Am Bid

Viral Campaigns

noreply@blogger.com (Lisa) — Wed, 04 Nov 2009 18:51:00 +0000

From the Toronto Star, November 4th, 2009.

Advertisers are marshalling the power of the viral video when they conceive of campaigns these days, Ad Agereports, using the recent Evian campaign as an example.

The French mineral water bottler released its "Live Young" campaign last summer in Canada, the U.K., Belgium, the U.S. and Japan with a video of babies on rollerskates, breakdancing and generally showing a whole lot of "attitude."

First step, posting the videos in three different versions, tailored to the international, U.S. and French markets specifically, where they went into the millions of views quickly. Second step, old-fashioned press releases, but also bloggers, Tweeters and updated videos on YouTube and Facebook.

But the ultimate step now is to blow up the magic and take everybody behind the scenes to prove that no babies were harmed in the making of what multiple views could turn into a creepy video: a two-minute-plus unveiling of the computer simulations, empty rollerskates filmed skimming down a road and dummy babies tossed about, while mothers and the real babies wait for their very brief closeups.

Babies and Evian have a history, as it turns out. Evian first used them to push its purity message in 1998 in what appeared to be a synchronized swimming routine.

When Media Doesn't Come Calling..

noreply@blogger.com (Lisa) — Mon, 02 Nov 2009 15:22:00 +0000

It's getting harder and harder to get your story in front of the "big" media players. With media takeovers, there are fewer reporters able to cover your story. You'll see one story repeated over and over again through wire services. Yet your big story goes unnoticed.

Now you can take control over your own media distribution. Two tips today:

Let your company blog release the information at the same time as a news release- bloggers may light the fire of the story long before the traditional media. It may also help you get a larger, international audience. Traditional media are also now turning to blogs and youtube, etc. for news story suggestions.

Hire your own reporter to get the story out. Instead of waiting for the media to cover your message, do it yourself- or with help from us at MediaFace. We can put together a full video news story for you, complete with clips from your executives and employees. Have your own news station. You can then release it on your website- with clips available to download by reporters- and release it to social media hotspots so your story will spread.

Cheers,

Lisa

TEDxHamilton

noreply@blogger.com (Lisa) — Wed, 30 Sep 2009 02:20:00 +0000

We're hosting TEDxHamilton tomorrow. Held in the spirit of TED- it's an independently organized event held to promote ideas with spreading.

I'll let you know how the event went. We'll also be shooting video of the event and will share that with you soon.

MediaFace is a sponsor of TEDxHamilton

noreply@blogger.com (Lisa) — Sat, 12 Sep 2009 18:34:00 +0000

Determination is the theme of our first TEDxHamilton event. It's a broad theme, that the host team felt really fit Hamilton.

MediaFace is proud to be the founding sponsor of the event. We've partnered with Training Innovation and kitestring Creative Marketing and Design to make this project happen.

Each group has so much to bring to the event- besides all of the typical event planning "stuff." Cameron with Training Innovation will be leading a networking opportunity. Jen, Chris and Meg from kitestring have been great at getting in-kind sponsors like The Print House, Fast Signs and Marta Hewson Photography. They also made a great website where you can get more information tedxhamilton.ca and they'll showing their design flare with a program for the evening event. MediaFace will be shooting the event for the TEDx website.

Come join us at McMaster Innovation Park on September 30th- register online.

Cheers,

Lisa

Welcome to Our New Website

noreply@blogger.com (Lisa) — Tue, 08 Sep 2009 15:02:00 +0000

We are so excited to present our new website to you. It's taken some time (we've been busy), but it's up and running now with new content and a fresh new look.

Our first website was hobbled together by me (it was my first attempt). While it did work and showcased our work rather well, it didn't go with the brand our friends at kitestring Creative Marketing and Design envisioned for us. This one ties it all together in a nice, clean looking package. Thanks to the team at kitestring, especially Jared.

The work is never done though. We'll be updating the site with new video regularly- you'll see if first in our "Work" section. I'm also going to take on the challenge of making the video available directly to iPhones on the website.

Thanks for checking out the new site, please send me any comments.

Cheers,

Lisa

Our Latest Client

noreply@blogger.com (Lisa) — Fri, 04 Sep 2009 13:11:00 +0000

In a short time we'll post videos we just completed for CAA. As we learned, it's much more than just roadside assistance. CAA hired us to produced videos that would initially appeal to its Board of Directors, but also be enjoyable for members and potential clients. Our "Worst Roads" video was used as part of CAA's media launch just a few weeks ago. The plan is to post it on Facebook and then use it as part of a larger campaign in a DVD format.

Cheers,

Lisa

p.s. it's been a long time coming, but our website is almost done- for now. We'll be continually updating it with our latest work.

Final Cut Pro 7

noreply@blogger.com (Lisa) — Sun, 30 Aug 2009 13:40:00 +0000

Final Cut Pro 7 here we come! MediaFace has just upgraded to the latest Final Cut- it's a professional editing software that has a wide array of tools to make your video project top notch. Many movies and TV shows are cut using FCP. We've been using Final Cut Pro 6 since it launched 2 years ago. This one promises enhanced stability, speed and productivity- which means, we'll be able to deliver your story even faster.

This latest release offers direct to BLU-RAY, so we're thinking ahead to the near future (or will the masses forgo BLU-ray preferring just to download- but that's a blog for another day).

Another neat feature we can't wait to try out is iChat Theatre. In iChat, we can be here in the office editing your piece, and ask you to join in on the final edits- live. We can be working collaboratively from the comfort of our own spaces. For those quick turnaround pieces, this should prove to be a valuable tool. Of course, we still have our laptop to make office calls and perform immediate edits.

We'll be spending the next few days learning the latest video tricks.