Blog

Blog

MediaFace is your go-to source for content about content. Our staff contributors from journalism, publishing, and film share industry news and trends, tips and tricks, and our thoughts on all things content marketing.

Can We Talk? Why Brands Need to Be More Social

Establish your brand social media account as a must-follow with content made just for that channel The advent of social media for brands was huge: here was a vehicle to connect directly with audiences anywhere, no matter where they are. Social media channels became sites for research, conversation, and – for the savviest – conversion to […]

Five Things Our President Learned from a (Brief) Life at Sea

MediaFace President Jason Colbert shares his takeaways from participating in the Royal Canadian Navy’s Canadian Leaders at Sea (CLaS) program.   When a colleague from my CEO Global Network group invited me to join him on a naval adventure, I was a little nervous, but excited. Our CLaS experience in Halifax involved a tour of […]

Marketing Co-ordinator/Digital Product and Marketing Assistant

This position has been filled. Thank you for your interest. Summary MediaFace seeks a highly motivated youth aged 15 to 30 to join us for the summer in our Toronto studio, as part of the Canada Summer Jobs program. The Digital Product and Marketing Assistant will assist in internal and client marketing activities while developing […]

Lawyers: Make Podcasts Listeners Won’t Object To

Turn your Legal Skill Set into an Audience-Building Podcast With the Canadian Bar Association advocating for lawyers – especially young ones – to listen to podcasts to help advance their careers, it’s a perfect time for your firm to launch its own podcast. The medium has never been more popular, and in addition to up-and-coming legal […]

KonMari Your Content

Does your content spark joy, or is it time to let go of the things that are cluttering your editorial calendar? We have some spring-cleaning tips that’ll leave your content strategy unburdened by the old, and working for you in the months to come.   What’s the (content) life you want? Marie Kondo’s KonMari method […]

What are we reading?

Here at MediaFace, we’re all a bunch of bookworms. Here are the latest reads gracing our nightstands.   Lisa Bragg, CEO: Confessions of a Public Speaker by Scott Berkun (O’Reilly) I’ve just read Confessions of a Public Speaker by Scott Berkun. He truly has a “confessions” section which I found so refreshing and funny. He […]

Influencer Marketing: Trial by Fyre

Can influencers regain the trust that was once inherent to their marketing? It was a world-famous music festival for all the wrong reasons: the ill-fated Fyre Festival stranded hundreds of people on the Bahamas’ Great Exuma Island in April 2018, and became the subject and punchline of hundreds of news articles, think pieces, and memes […]

The New Loyalty: It’s Not (that) Complicated

The modern “marriage” between businesses and consumers – like modern marriage itself – is no longer a one-way street…but that doesn’t mean it’s gone.   Take a moment and imagine a stereotypical 1950s married couple: the husband returns home from his nine to five to be doted on by his wife, who’s made him a home-cooked […]

How Can I Help You? Running a Truly Client-Focused Business

Shake off client coddling in favour of generating genuine, successful business relationships Amazon’s Chairman and CEO Jeff Bezos famously leaves a chair empty at every meeting. Why? He’s reminding all of the staff present that the customer – and their best interest – is represented at their table. It’s a symbolic gesture of a bigger idea: […]

Banish that Shadow: Make Old Content New Again

Repurposing content should be part of your overall content strategy: we tell you how to make your content work harder without (gasp!) boring your audience   There’s a catch-22 facing content marketers: no one expects you to come up with original content every day, of course, but they also don’t want to see more of […]

Augmented Redux: What We Learned from Our AR Holiday Card

Check out the (award-winning!) results from the augmented reality holiday card we sent in 2018 As you might imagine, we’re over the moon that the AVA Digital Awards honoured us with a Platinum Award in the Augmented Reality category for our AR-enabled holiday card. For those who don’t know, our card featured an animation of […]

A New Dawn of Mann: Email Management Tips

Email management gets a late 10s remix with a new tool and tip, plus evergreen advice from productivity expert Merlin Mann. A common word associated with the modern email inbox is “avalanche” – and hundreds (sometimes thousands!) of emails mean reduced productivity, disorganization, and a whole lot of anxiety. It stands to reason that we’re all […]

MediaFace 2019 Staff Resolutions

Personal New Year’s resolutions can be tricky. There’s almost a built-in acknowledgement that, at some point, they’re going to drop off – SNL even produced a not-very-safe-for-work send-up of failing to maintain resolutions (featuring Toronto’s own Drake, no less). But work resolutions are different. We make them all the time in the course of our business: […]

Go Out-of-House for Maximum Impact

Resist the urge to DIY your next digital marketing initiative: save time and money by hiring the experts instead. There’s a struggle happening across marketing departments: a desire to do more in the digital space, but an unwillingness to spend money on it. In the Canadian Marketing Association’s 12th-annual Digital Pulse Report, 80 per cent […]

Augmented Cheer: Bringing a Holiday Card to Life

Set to overtake virtual reality, augmented reality (AR) is the latest, high-impact technology in your content marketing toolkit. If you’ve heard of Pokémon GO, you’ve heard of Augmented Reality, or AR. The market for AR products is expected to grow by over $130 billion US by 2021 – but how does catching imaginary animals in a [...]

When Trust Falls, Content Catches

Establishing trust with your audience through authentic, audience-driven content marketing is the key to long-lasting business relationships.   Consumer trust in your business is what makes you stand out from the pack. Customers increasingly make purchasing decisions based on knowing where and who their products and services come from. They want to connect with the brands [...]