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Queen’s Quay Terminal


A mix of historical imagery, drone footage, and real-time video to mark the 90th anniversary.

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Our video capitalizes on the building’s most interesting element, its historical value, and tells a story that will last.

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The Learning Exchange


A full-service strategy from ideation to ongoing execution, including web development and design, videos, newsletters, podcasts, webinars, events, and more.

 

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WSPS Safety Group


Translating complex and abstract concepts into an easily understandable animated video.

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BMO for Women


A live event and series of interviews synthesized into long and short form videos shown internationally at events and on social media.

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UHN THRiVE


A series of animated videos sparking conversations about making healthy life choices.

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CAA Ontario Road Safety Resource


A multifaceted approach to road safety involving animated videos, social media amplification, direct email campaigns, and earned media.

 

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Queen’s Quay Terminal

Brookfield Properties is a North American commercial real estate company with a large portfolio of properties including Toronto’s Queen’s Quay Terminal. Queen’s Quay Terminal encompasses a retail centre with over 20 shops, restaurants, cafes, and approximately 400,000 sq. ft. of office space.

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The Opportunity

Despite undergoing renovations, the unique building along Toronto’s waterfront was not used to its full potential. Brookfield Properties wanted to attract new tenants across residential, retail and service levels and asked MediaFace to develop a video to showcase the building.

The Partnership

We worked with Brookfield Properties to create an informative video that highlights Queen’s Quay Terminal in a fun and exciting way. Our video capitalizes on the building’s most interesting element, its historical value, and tells a story that will last.

We wove together a mix of historical imagery, drone footage, real time and slow motion video. The archival imagery of the property was juxtaposed with fun fast-paced footage in the present day. Along with interviewing tenants, we sought out perspectives from Heritage Toronto and those who know the building best.

The Impact

Brookfield loved the smart way we chose to distinguish the property and made it a centrepiece of their marketing efforts to celebrate the building’s 90th anniversary. The video also won an AVA Digital Award in video production and cinematography.

The Learning Exchange

The Learning Exchange (TLX) is a professional development website for educators by educators.

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The Opportunity

MediaFace pitched the comprehensive learning platform to Ontario’s Ministry of Education. The goal was to bring together educators to revolutionize the classroom experience and advance student achievement. Before best practices and new techniques would not travel beyond classroom walls - now educators everywhere can collaborate and learn from one another.

How We Helped

MediaFace is the engine behind TLX.

Since 2013, we have been working with the Ministry of Education and Ontario’s Principal Council to deliver strategies, social channels and a technology platform that includes a website and tools.

We create all of the web content from videos to newsletters to live web conferencing. We also support subject matter experts with content production, such as podcasts, animation, and webinars. The TLX website houses more than 3,500 resources, all freely available for download, designed to support educators, coaches, consultants, and school leaders. With so many resources for educators, the aim has always been to produce an accessible and user-friendly site.

How They Shined

The site has been recognized by international education experts, and our clients have been asked to speak at conferences about the learning experience offered. MediaFace has also hosted international delegates to review the site and develop ideas on how to replicate it internationally with organizations from Denmark and Japan.

Website: thelearningexchange.ca

WSPS Safety Group

Workplace Safety and Prevention Services (WSPS) is dedicated to building a safer Ontario through prevention, insight and organizational health for workers, employers, families, and communities across the province.

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The Opportunity

Safety Group is a Workplace Safety and Insurance Board performance-based rebate program where companies work together, sharing their health and safety experiences and tools. WSPS Safety Group, the largest in Ontario, has consistently earned the highest rebates in the program. However, membership in the program was declining.

WSPS needed to explain the rebate program in an accessible yet exciting way to improve membership. MediaFace was asked to create a whiteboard animation to make a complex topic easy to understand.

How We Helped

MediaFace explored new trends in whiteboard style animation and led the creative process. Our animators translated complex and abstract concepts into easily understandable visual terms. The program’s key elements were brought to life through a one-minute animated video.

How They Shined

WSPS account managers use this video to quickly explain the rebate program. The short video made their role easier and helped WSPS grow the number of firms in WSPS Safety Group. Now, more companies are collectively working together to improve workplace safety and reduce injury frequency and severity.

The animated video was so well-received, another internal team approached MediaFace to develop a similar style video to educate the public about their program.

BMO for Women

BMO Financial has committed itself to become the bank of choice for women.

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The Opportunity

As part of their efforts, BMO looks to foster conversations about what is needed to create better opportunities for Canadian female entrepreneurs and drive change within the banking industry to support female business owners and their success.

A recent BMO study found that female business owners are innovating every day across Canada, but their significant non-tech innovations largely go unnoticed and rules around grants and incubators that could help often exclude them. MediaFace was asked to create a video to not only outline the results of the study, but to spark conversations about what needs to change so female entrepreneurs have equal access to resources.

How We Helped

We filmed BMO’s roundtable event where the study results were revealed in advance of the official release. The high-profile event brought together powerful decision-makers from across the country, including two federal cabinet ministers, representatives from the other two levels of government, entrepreneurs and business leaders.

We also interviewed 12 attendees immediately afterward to capture a wide variety of viewpoints on the research and its potential impact.

This content was then curated into shorter social media clips and a longer comprehensive video. We worked closely with the leaders at BMO to ensure that all the content supported their message.

The Impact

This video is a shining example of MediaFace’s ability to showcase our clients’ values. It highlights all the key research findings and also conveys a sense of enthusiasm, energy, and urgency to this initiative.

The video is being used to kickoff speeches and town halls across Canada and the U.S. Our client was so thrilled with the result, they asked our CEO to be present at several of the events where it was shown. It even received two rounds of applause at an International Women's Day event in Toronto when a federal cabinet minister introduced it.

UHN THRiVE

University Health Network (UHN) is one of largest healthcare and medical research organizations in North America.

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The Opportunity

UHN asked MediaFace to help transform its educational content from books, in some cases 200 pages long, to something more engaging that would resonate with their target audience.

How We Helped

MediaFace recommended the outreach tools be reinvented into a series of 15 animated videos, each running approximately four minutes in length.

The resulting animated series used a story to draw the audience in. The animation features a highly detailed illustrative style, used to create a compelling and realistic world filled with characters that reflect the intended target audience. A crew of supporting characters is used to guide the four main characters through learning experiences about healthier lifestyle choices.

The Impact

Our client has seen a huge uptake in viewership while the animated storytelling has sparked conversations about making healthier life choices. The popular series is not only reaching its intended audience, but it is resonating with viewers, so much so the client has asked for a French version to be created as well. It has also been showcased at national and international conferences.

CAA Ontario Road Safety Resource

The Ontario Road Safety Resource (ORSR) provides the life-skills young people need to be safe pedestrians, passengers, riders, and drivers.

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The Opportunity

The purpose of the ORSR is to educate parents, teachers and community leaders on best road safety practices and build safer communities. While an extremely valuable tool, it had little content and very little reach or traction.

How We Helped

Our multifaceted approach to this project involved video production, social media amplification, tailored email campaigns, partnership outreach, and the creation of original content.

Through our strong understanding of learning, CAA hired us to develop lesson plans on impaired driving and create “how-to” videos to demonstrate the lessons in action in classrooms.

To help audiences get the most from the ORSR website, MediaFace produced two comprehensive animated videos in both English and French along with short social media clips. We took a very resource-heavy website, boiled it down to its most important points and then communicated the key features in plain language.

The challenge we faced was the lack of ORSR owned social media channels, so we developed tactics that included influencers, earned media, and community relations. We tracked all the tactics and closely watched metrics for results.

The Impact

The ORSR campaign was a resounding success reaching the goal of increased website traffic and time spent on the pages.
Video: https://vimeo.com/148733910