A lot of people may balk at the cost of a fractional marketer – $45,000 is nothing to shake a stick at. However, when comparing to the cost of a full-time VP of Marketing, there’s big savings to be had by going fractional.

Figures from:

• Canada Human Resources Centre. “Calculating Cost Per Hire.”
• Payscale. “Average Vice President (VP), Marketing Salary in Canada.”
• Benefits Canada. “Providing benefits is a large cost for employers.”